A Scottish Beacon
Turnberry Resort
Strategy, Identity, Design System, Guidelines, Marketing, Print, Environmental Graphics
Insight.
Home of four Open Championships, the legendary Turnberry Resort and Ailsa course has hosted some of the most iconic names in history. With its illustrious history spanning over 100 years, set alongside the glorious Ayrshire coastline, with Arran and Ailsa Craig as a stunning backdrop, it is one of the finest golfing destinations in the world. The resort was in need of a brand and visual identity that would live up to its historic legacy.
Idea.
“Allure of a Legend” was born to encapsulate and tell the story cementing its legacy on along the coast of Ayrshire coastline developing a refreshed brand and identity that paid homage to the rich history while charting the future as the crown jewel of Scottish golf and one of the premier destinations in the world.
Impact.
With the high profile unveiling of this historic brand refresh, Turnberry Resort saw big gains in brand awareness and affinity. As the resort played host to the Open Championship, visitors and bookings soared.
