Rolling Hills Country Club
A Local Champion
Research, Strategy, Identity, Guidelines, Launch, Collateral, Marketing
Insight.
As one of Connecticut’s premiere golf and family destinations, and host to some of the most prestigious golf and tennis tournaments in the North East, Rolling Hills was in need of reinvigorating its brand and building off its 50 year history. From the golf courses to the tennis courts, from fine dining to family hang time, RHCC connects and create communities attracting members from diverse backgrounds that share similar passions and pursuits.
Idea.
Through dialogue with members, staff and stakeholders we were able to distill the RHCC brand to it core values and mission and develop a visual brand worthy of the clubs reputation and championship caliber amenities. Starting with the iconic crest shape to incorporating its namesake in the rolling hills, and an extensive color studies, the new Rolling Hills identity and brand were born. The identity convey’s the appropriate hospitality emotion and appeal to match the lifestyle and service that the club and its members and guests have become accustomed to.
Impact.
Today, the club has continued to build momentum and grow its legacy among the best golf courses and family destination in Connecticut. The rebrand led to clubhouse upgrades, membership increases, brand extensions and becoming one of just two country clubs in the state that has had the honor of hosting the CT Amateur, CT Open, Palmer Cup, CT Senior Amateur and CT Women's Open.
